Let’s celebrate the hardest workers we know. At OXX our products are built tough to get the job done. We are inspired by the people that put in the time and effort to do things the right way. Whether they’re in the shop, on the job site, or in the field they continue to define hard work. We want to know what fuels them, how they got where they are now, and uncover what happens behind the grind. They are the leaders of the Herd, and these are their stories.
Waking up before the sunrise to get out on the water requires two things: willpower and a lot of coffee. Justin Lucas is one of the top Bass Fishermen in the nation, but the journey to the top hasn’t been easy. From growing up and learning from his grandfather to competing as a professional amongst legends, Justin’s story is beyond rugged. He gave us an inside look at the hard work that goes into being a champion.
How did you get started as a professional angler?
I got started fishing when I was 11 years old, growing up in Sacramento California. Started getting into tournaments when I was 12 or 13. My grandpa took me fishing when I was growing up and we won some tournaments and I didn’t know that he was putting money away from me, when I was 17 I had saved up enough money to buy a boat and he handed me a check and I bought a boat. I had a boat in high school and it was a total piece of crap but it worked and floated and that was all that mattered. It got me on the water.